Managing color deviations in the decorating industry - typical pitfalls of recreating specific colors and the solution to get it right the first time

Digital printing expert Jan Seguda explains the typical pitfalls of recreating specific colours and explains the long-awaited solution to getting it right the first time. A fast growing trend within the decorative industries is the addition of special effects like reflectance, structure to digitally coloured surfaces. Capturing these properties from natural surfaces and to convert a given structure, colour or reflectance characteristic into a new design is a major challenge that ColorGATE has been addressing with a brand-new solution approach targeting surface designers. In addition, the speaker will outline the patented solution approach to ensure industrial production requirement for repeat order consistency at the example of digital ceramic tile production, where line conditions vary greatly which influences the final surface appearance.