Merck

Fascinating designs with additive colour mixin

RGB printing technology enables a new dimension of effects in printed materials. The technology is based on specially developed mica effect pigments which are used additively. The RGB colour space which is generated by the primary colours red, green and blue, can thus be used to produce fascinating designs. The additive colour mixture is the foundation for those colour reproduction methods based on the RGB colour space. The additive colour mixture is known best within the context of displays and in digital photography and is now possible for broad range of commonly used printing technologies. The technology is a totally new approach when compared with the conventional printing process based on the CMYK colour model in which cyan, magenta, yellow and black (key) overlap each other to create the colour spectrum. In the speech the RGB printing technology will be explained and the differences to CMYK system is highlighted.